SEO has become a helpful and convenient strategy for online marketing. For this reason, below are simple SEO tips you can implement to establish your online reputation.
1. Write great unique content
Writing relevant content tops the list of SEO tips because getting information is the sole reason people visit your page. Keep it simple because not everyone in your target audience is an expert in the given field. Update your content continuously to keep it relevant to your site. Dynamic information translates to higher ranking on the search engine.
2. Capitalize on the power of infographics
Visual representation of information goes a long way towards attracting and retaining the attention of those who visit your site. Use infographics with high visual and content quality. Even though search engines cannot read the image, your target audience will share it, and that is a good way of building your link portfolio.
3. Choose a keyword with least competition
Settling for a keyword that is popular is not a good SEO move. You could find that competition for that keyword is high and ranking for it becomes extremely hard. Ensure your keyword is more specialized by adding a few other words to the search term, as this will make it stand out.
4. Use keyword appropriately.
There is no ideal keyword percentage for better ranking, but an optimum of 1-3% keyword density works just fine. Ensure the keyword appears in your title tag so that it can get on the search engines. Use the keyword in other places such as your URL, H1 tag, body content, image tag, site navigation link text, and in-content link texts.
5. Get other websites to link to you
If a site with a higher ranking links to yours it will bring more traffic to your site. You can achieve this by creating excellent, exciting content. You could also reach out to other bloggers in your field. If they happen to review your products or write about you, then your ranking will go up. If other sites are using your images, ask them to provide a reference back to your site for more traffic.
6. Avoid changing your domain name often
The transfer of a site to a new domain is a move that could inflict much damage to your search rankings. The change in your URL denies you the SEO benefits associated with running an older site. For example, it could water down all your efforts at building links to your previous domain. If you have to take such a step, research beforehand on how to do it without eroding all your online reputation.
7. Ensure your website is indexed in the search engines
For this to happen, your website has to be free of errors such as broken links. You could also add a blog to your site for faster indexing. Note that it may take a few days (up to three) for a new website to show on search engines such as Google. After this, people can easily find you online via the search engines.
With the above SEO tips in mind, optimizing your website becomes a task worth undertaking due to the benefits you can reap.