SEO is extremely important for any website that wants to establish a presence online. That is why you need the services of an SEO company if you don’t have time to do SEO. Many website owners have invested a lot of time in SEO. If you want your website to perform well on the search engines, you have to include all SEO elements in your strategy. It is not wise to ignore anything that will help your website rank high on the search engines. There are many important tips that can help to make your website rank high that you are probably ignoring. Here are 5 SEO tips that many website owners ignore that you should not ignore;
1. Linking internal pages of your website
The internal pages in your website should be linked appropriately. Linking internal pages not only helps to keep the users on your site, but it also helps to show the search engines pages that are more important to your site. By keeping users on your site for longer using internal inks, you also help to reduce bounce rate. Google and other major search engines don’t like sites with high bounce rate. Do not forget to link the pages in your site if you want to improve your performance in the search engines.
2. Using a permalink structure that contains the important keywords
Your permalinks should contain your keywords. This will greatly help to improve the ranking of your post and pages in the search engine results page. Before posting an article on you site, take the time to look at the permalink and edit it if necessary to ensure that it contains the main keyword that you are targeting. This will only take a few seconds of your time and will be very helpful.
3. Removal of all things that slow down the website
Your page load time may not have a significant effect on your ranking on the search engines directly, but it will affect user experience. People don’t want to surf through websites that take a lot of time to load pages. Slow page load will make a user leave your site and go to other sites. This will increase the bounce rate that will in turn affect the ranking of your site. Google and other search engines tend to favor sites that provide good user experience. A good SEO firm will work to address this issue.
4. Using keywords in images
You should use your main keywords when creating the alt attribute for images and when writing image descriptions. Images, just like text are ranked by the search engines, your site will receive better ranking when all your images and their descriptions include your main keywords.
5. Creation content that is meant for humans
A bad SEO firm can create content that is not meant for human readers. This is a big mistake. Creating content for search engines will get you into trouble. Focus on creating content that will help the people who will visit your website. Believe it or not, search engines will detect content that is not useful to humans. Quality content that is unique and helpful will improve your ranking.